Operating a site that is mobile-friendly will be crucial from 21st April, 2015 as Google rolls out a new search logic algorithm.

Google has revised its view of ranking importance many times in recent years but this represents a real sea change with search ranking results taking into account how mobile-friendly a website is. This will have a direct impact on those companies with sites that don’t properly conform to mobile operating functions. Those businesses will directly suffer as their sites will slip down the results pages below those with compliant mobile sites.

Google says that they will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages and will have a significant impact in search results.

Mobile-friendly, A Time Saver

This Google thinking considers the best way to help users get search results formatted for their device. The company often makes changes to the logic but doesn’t announce them so publicly and the experts have to be ‘on the ball’ to work out how to adjust their marketing strategy around the revisions.

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